Business Communication Coursework Example | Topics and Well Written Essays - 750 words

Business Communication - Coursework Example In an email situation, long supporting arguments appear as rambling to the recipient, which leads to loss of interest. The writer uses a casual tone in describing his daughter’s reaction in an official email. Use of a casual tone in official emails undermines the importance of the email to the recipients. Since the writer needs the recipients to make a supportive decision, using the daughter’s reaction is not advisable in this form of writing. At some point in the email, the writer discusses the daughter’s opinion on the main subject of the email, which is inappropriate in email writing. In a persuasive email, the recipients care about the opinion of the sender not what other people think about the opinion. The writer’s arguments should be on his own thoughts and ideas as opposed to those of his daughter. The writer uses poor grammar in communicating to the recipient. In professional arrangements, use of proficient grammar attracts the recipient to pay attention to the rest of the letter. Since the letter is an official document, the language used should be correct and free of simple mistakes such as poor prepositional use. The writer fails to appreciate the recipient despite the fact that the writer is asking for a favor. The latter puts the writer in a negative standing with the recipient. At some point in the letter, the writer states that, â€Å"I heard that you made a good presentation at your local chapter in Los Angeles recently, I think you gave a talk called ‘Avoiding the seven capital sins in food service’ or something like that. Whatever it was I’m sure we would like to hear a similar presentation† (Guffrey, 2010).The quoted statement is unappreciative and rude and such statements are wrong when asking for favors. The writer also fails to acknowledge that the recipient is helping and attempts to attract the recipient by suggesting the

Individual Case Study Assignment (4,000 words) Business Synoptic ( Essay - 1

Individual Case Study Assignment (4,000 words) Business Synoptic ( adjustments) 3 - Essay Example The firm has therefore established its core growth strategic management, a continuous expansion, domestically and globally (Furman, 2005). Thus, an effective marketing management stratagem has been formulated. There are four major elements involved in Wal-Mart’s competitive strategic management and market approach. These include situation analysis, strategy formulation, implementation and evaluation (Bivens, 2006). Wal-Mart has therefore aggressively expanded globally especially in the emerging markets of China and India by applying these concepts through strategic management inherently encompassing marketing management. The company’s main strategic management approach is thus underpinned when the firm devises methods that can bring about a competitive advantage to its market segment (Johnson et al, 2006, Pg.242). In the control of the retail markets, Wal-Mart has devised a marketing strategy based on discounting its products while retaining high standards as envisioned by founder Sam Walton (Wal-Mart.com). The firm has efficient supply chain management systems including its overseas networks particularly China thus gaining a competitive edge (Vance and Scott, 1994, Pg.119). In its domestic strategy, the firm originally expanded into small towns, but has since captured other rivals territories in the major city centres and globally by applying high quality service and discounting policies (Vance and Scott, 1994, Pg.69). Wal-Mart other competitive strategy correlated to its market strategies is encouraging branches or own stores to compete against each subsequently locking out other competing firms as the firm’s diverse stores fiercely vie for the local market segment (Quinn, 2000, Pg.115). Through some intensive advertising campaigns, Wal-Mart strategic management approach concurrent to its marketing tactics has been positively promotion of its brand name as